Dynamic, interactive façades work well in large-scale applications and can cover sizable existing surfaces while decreasing the use of electricity compared to traditional electronic billboards. Plus, thanks to a high level of transparency, these façades allow for natural daylight and ventilation to reach the buildings surface.
The architects at WTL Design, with the help of BMW Building Design Senior Manager, Nicholas Ott, designed the BMW Brand Experience Center in Shanghai using a minimalistic approach. The project marks the first use of GKD’s Mediamesh technology in China. The stunning glass and white design evokes transparency, both in the building itself and the brand’s identity. The 21,500 square foot building utilizes interior Mediamesh screens that are visible from the outside, thanks again to the transparent glass façade.
It makes sense that the fifth largest Christian church in the world, the Piazza del Duomo, would also be the forum for Europe’s largest media façade. The famous Italian gothic-style cathedral spans an area of an entire city block. Milan is a cultural center that serves as a destination for thousands of visitors and local residence. With renovations going on over several years the city center needed a proper solution to the construction work in progress.
Retail experts, The Jerde Partnership, who were responsible for the Mall of America and other global and iconic retail projects, recently, completed the highly anticipated $500 million dollar multi-functional complex. The US team completed the Kuntsevo Plaza just a few miles outside the bustling capital of Moscow. Spanning more than a city block, the complex includes retail, residential, public and office spaces, all intertwined to form a city within a city. Large and staggering in design, the project aims to change the economic, social and sustainable climate of Kuntsevo.