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Piazza del Duomo: In ActionIn the heart of Milan, an enormous Mediamesh installation surprises and delights with a contemporary, yet respectful presence adjacent to the centuries old architecture. The Mediamesh screen does double duty, creating a dynamic and aesthetic visual focus while providing security for the renovation of the 700 year old Arengario Museum ensconced within.  Piazza del Duomo: ReactionThe Piazza del Duomo ranks among the most popular tourist destinations in the world. As such it is the ideal stage for a Mediamesh installation designed to entertain, inform, and amuse tourists and residents alike. Viewable across the open plaza throughout the day and night, the installation has become an instant landmark, delighting all who share in viewing. Piazza del DuomoA top to bottom renovation of Milan’s former city hall, the Palazzo dell’Arengario, adjacent to the world famous Duomo with its gothic architecture, demanded more than construction and security fencing. In deference to the magnificence of the plaza, the cathedral and arcade, ag4 media facade, together with Urban Screen SR, designed a Mediamesh façade that is Europe’s largest to date. Developed to showcase artistic content and city information, the screen has also been used for live broadcasts from La Scala as well as popular sporting events. |
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